How can you make your content clever? Obviously, one of the most important things is to write clearly. That’s always a good start. But of course, content isn’t just text. We put a lot of effort into photos, graphics, and videos to drive the IQ of your content above 100. If we transform all of that and make it digital, it becomes infinitely more useful. Ever since E = mc², we know that less is more. Processes that create chaos and confusion won’t deliver smart content. Our formula is simple: a smart creation workflow + smart results = smart content. It doesn’t get easier than that.